In the midst of the seemingly endless “to-dos” of digital marketing, there comes a time when it’s necessary to take a step back to assess the progress, track conversions and make adjustments to improve the results. Continuing to plug away on a campaign that is not meeting its goal is a waste of your time and money.
Ultimately, we want your business to grow as a result of our efforts. We want to make sure everything we (and you) are doing is working toward that goal. That is where analytics, conversion optimization and usability come in. With these services, we can ensure that your digital marketing campaign is giving you the highest return on your marketing investment.
Analytics Set-Up – The basic set up of Google Analytics is stupid simple, but getting the true value out of Analytics takes more effort and know-how. We’ll make sure your analytics account is set up to provide you with the actionable insights you need by setting up goals, creating custom reports and more.
Data Interpretation and Reports – Having information is one thing. Knowing what to do with it is quite another. We will provide you with monthly status reports that condense the information provided by Analytics and frame it in a way that helps you make informed business decisions based on your unique goals.
Conversion Testing – Your gut instinct, and even digital marketing best practices, aren’t always what’s best for your site. The only way to truly tell how well your website meets the needs of users is to conduct user testing. We can set up, run and analyze these tests so you can build the most usable and high-converting website possible.
A/B Usability Testing – Another way to assess the user experience of your website is to test web pages and their elements against each other. Using our extensive experience, we will perform worthwhile experiments that, over time, will transform your website into THE internet destination for the products and services you offer.
Getting traffic but not conversions? The Conversion & Usaability Audit will pinpoint problem areas and provide customized recommendations to help you boost your conversions.Your Dedicated Analytics & Conversion Expert
With over a decade in digital marketing, Alan Waggoner is an expert at culling the right data and using it to make a website a conversion machine. Let him use his experience in data analytics, sales funnels, and lead generation to give your web presence a boost.
testimonials
No hidden fees. No meaningless stats. Just clear explanations and consistent leads that are in line with our budget.
They have devoted a lot of time to understanding our business and make remarkable recommendations for not just increasing traffic to our website, but increasing QUALIFIED, CONVERTIBLE traffic to our site.
Their SEO expertise is always on point, keeping up with the latest search trends, and has consistently placed Sierra in the top 5 search results in Google.
After only 7 months with Pole Position Marketing and a very modest budget, we almost tripled the number of hits on our website and have had just over a 100% increase in our sales.
Pole Position Marketing has been our SEO company for [many] years and has been doing a great job. We have many phrases that are number one on Google and many of the major search engines. ROI is definitely there.
Thank you very much for all your hard work. We are on the first page in Google.
Our business picked up to a momentum where we had to turn clients away and recommend other wedding companies to them. We made the best business investment we could ever make by hiring Pole Position to be our SEO.
You helped me obtain our 5 year plan in just 13 months. We could never have done this without your help!!!!
Pole Position has met and far exceeded my expected results. Their knowledge of Internet marketing, responsiveness, performance and cost effectiveness have made this skeptical client a firm believer.
The team at Pole Position has been great, making our web changes a breeze, and our site stays on top of all the major search engines. I would recommend this team for any type of Web Maintenance.