Is your content helping or hindering the conversion process? A content messaging audit can tell you. Looking at the main pages and sections of your website, the insights provided by this audit can help you create targeted messaging that turns site visitors into customers.
- Is your brand message clear and concise?
- Is there content that could be reorganized or repurposed to improve the user experience?
- Does your site have formatting, spelling or grammatical errors?
- Do you have strong calls to action that guide visitors through the conversion process?
- How does your site fare against major competitors?