Buyer personas are hypothetical profiles of your ideal customers. Before starting any content or social strategy, is important that you define these personas to ensure you are creating something that will delight your customer.
Often, companies neglect this crucial step and adopt a “spray and pray” method to creating content and participating in social media. Starting with buyer personas helps you create highly targeted content, ensuring that your time and efforts are not wasted.
This ebook “Know They Customer: Developing Buyer Personas” explains each element that should be included in your buyer personas and provides a template for building your own customer profiles, simplifying this crucial task.