Is PPC management much more than a crap-shoot?
I’ve been managing PPC campaigns for a few months now, and I’m still always learning new things. I’m still debating as to whether it would be more beneficial to go […]
Monthly Archives: December 2005
Knowing Your Paid Placement Competitors
Along with your natural ranked competitors you should also check out the paid ranked competition. Seeing who uses paid advertising, analyzing positions, consistency of ad occurrence along with checking cost-per-click […]
Knowing Your Naturally Ranked Competitors
One of the first things you need to look into is who exactly you are competing against. You may already know your off-line competitors, but you also need to know […]
CodeMonitor Gets an Upgrade
CodeMonitor has just been upgraded from beta .3 to beta .5, with some exciting new features. Improved HTML Code Comparison Previously CodeMonitor would highlight an entire line of code when […]
Know Your Competition
Knowing who your competitors are and what they are doing is not the most important aspect of an optimization campaign, however knowing this information early on can help guide the […]
SEO (As A Stand Alone Service) is Dead
I mentioned previously that I believe SEO-only providers will be dead in the next four years… if not substantially sooner. The reality is that while SEO will remain an integral […]
Optimizing for Maximum Search Engine Performance (aka SEO)
Search Engine Optimization, once its own “entity,” for lack of a better word, is now considered to be a part of a larger grouping known as search engine marketing. Many […]
Online Marketing Hierarchy and Definitions
I read an article the other day that took great pains to illustrate how search engine optimization (SEO) and search engine marketing (SEM) were different. While they both offer different […]
Google Analytics
This past week I was first introduced to the new free Google Analytics service. Google purchased Urchin and has come out with their own version of ClickTracks. Though I am […]
Marketing Your Site with the Search Engines
There are many different avenues for marketing on the Internet but only a few that are effective. Overall, proper online marketing can be substantially more effective than most offline forms […]
Email going out of style?
According to Anne Bonaparte, email might fizzle out if people and businesses don’t do anything to help save it. Her reason? “In the world of IT, e-mail is treated a […]
Alternate JavaScript Navigation
Using JavaScript can allow you to implement some pretty cool site navigation features. Unfortunately, using JavaScript for site navigation can create a site that does not allow the search engine […]
Get Top 10 Rankings Guaranteed Here!
Scott Buresh has an excellent article over at search engine guide about SEOs that offer guaranteed top rankings. lot of questionable SEO companies offer what I like to refer to […]
RepublicanPride.com Update
I rarely work with brand new sites, i.e. those only a few days old, so starting the republicanpride.com site I mentioned previously has been pretty interesting from a search marketing […]
Double Check Your Dynamic Website
Search engines don’t have the trouble indexing dynamic sites that they once had, but dynamic sites still can present a myriad of issues. If you need to implement a dynamic […]