Not all Business Decisions are Ethical Decisions
Last week I pointed out a thread at the HighRankings forum discussing the ethics of an SEO taking on multiple clients in the same industry. It turned into a rather […]
Monthly Archives: March 2006
Secrets of Successful Business Relationships Online
Operating a successful business is largely about building and maintaining relationships. Sure, your customers are concerned about price, quality, service, etc., but the most successful businesses are those that work […]
Lessons From The Apprentice (6.1 – Los Angeles)
The Candidates Kinetic: Muna, Kristine, Derek, Marisa, Angela, Surya, Jenn, Heidi, Aimee Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani Prelude: For the first time The Apprentice leaves […]
Cover the Earth, A Marketing Campaign Gone Wrong
File this one under the “It’s Probably Just Me” category, but does anybody else have a problem with the Sherwin Williams logo and tag line? I first saw this a […]
Book Review: Who Moved My Cheese
Who Moved My Cheese An A-Mazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson Hardcover, 96 Pages, $11.97 Published September, 1998 This is […]
Quick, Grab the Bat Phone! Call Google Advertising!
In my experience with PPC management I have luckily never had to contact Google with problems to be resolved in regard to AdWords… until a few days ago. When I […]
Googling Skills vs. Character
Employers are starting to turn to Google to do research on potential job candidates. This article talks about how some job candidates are finding that their personal online blogs are […]
Preaching to the Converted
Does the conversion process end at the point of sale? Those of us in service industries realize that the conversion process is ongoing as we have to ensure customer satisfaction […]
Knowledge vs. Understanding
People who know how [knowledge] will always have a job. They will work for those who know why [understanding]. –Pete Vossler
How to Persuade Others to Give You Their Money
I’m not a sales person, but running my own SEO company has led me into that role. I am my client’s primary contact, not only for project management, but as […]
Lessons From The Apprentice (5.4)
The Candidates Synergy: Allie, Andrea, Brent, Michael, Pepi, Roxanne, Sean, Stacy, Tammy Gold Rush: Bryce, Charmaine, Dan, Lee, Lenny, Leslie, Summer, Tarek, Theresa Prelude: When Lenny and Tarek returned from […]
Undesirable SEO and What to Do with a Small Marketing Budget
I got a lead through our website the other day with an interesting comment attached. The prospect was requesting specific information on pricing for our services but as you can […]
Managing Your Time
In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours “tweaking” a website, looking at traffic analysis and […]
Ethics of SEO/SEM Providers
What are the ethical obligations of an SEO/SEM provider in relation to working for multiple clients in the same industry? There is a great thread over at High Rankings discussing […]
Adword Seminar Leader
I received a letter from Google AdWords the other day looking for AdWords Seminar Leaders. We’ve got a Google Qualified Individual on our team and it looks like they are […]