Giving Constructive Criticism Constructively
Last week I read an article that blasted Rand for an article he wrote pointing out the differences between expert and novice SEOs. While I agree with everything written in […]
Monthly Archives: February 2007
Do You Roll With The King?
The name is King. Burger King. And this is how the King rolls. I’m fascinated by Burger King’s marketing campaigns. First they came out with the little blurbs found on […]
Copywriting Tip- Hyperlink Intelligence
Internal Hyperlinks You are your own best resource, so use yourself. Hyperlink other resource pages of your site that are relevant to the copy. This will benefit the reader, increase […]
The Best Keywords Ever
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will […]
Formula for Success
If you want to be distressed – look within. If you want to be defeated – look back. If you want to be distracted – look around. If you want […]
Content Is Important, But…
Content is important, but if the images you incorporate don’t support your cause you risk loosing your audience. I began thinking about this after I saw a Nicoderm commercial. No, […]
New RSS Feed – Change Your Subscription
We (finally) upgraded to FeedBurner so our RSS feed has changed. I’d like to ask all EMP readers who pull our feed via RSS to switch over to our new […]
SEMpdx Interview with Stoney
A [link no longer available] mini interview of yours truly was posted yesterday over at the SEMpdx website. Just three quick questions, the first being an overview of my presentation […]
Clever New Baskin Robbins Logo
I noticed the other day that Baskin Robins changed their logo. Here’s the old logo: Here’s the new one: It wasn’t until the next day after I first saw it […]
Conversions? We Don’t Need No Stinkin’ Conversions!
A few weeks ago I became the proud owner of a 1966 Dodge Charger. Its in good condition but it needs some engine work. Unfortunately, about the only thing I […]
My Advice on Google Sitemaps: Don’t Take Rand’s Advice
[image no longer available] I feel compelled to begin with a little disclaimer: in no way was today’s blogging activity here at PPM orchestrated to be a pick on Rand […]
Bringing the Elite Down to Earth
Even the best of us in the business can sometimes go all elite and say something dumb. I love Rand of SEOmoz but I think he went swimming in the […]
How to Keep Bad Habits from Interfering With Work Performance
We’ve all have bad habits we need to kick. But we don’t because we are comfortable in them. They are easy and changing is hard. But more times than not, […]
The Hippocritic Oath
When I first graduated from college I, like everyone else, had to start at the bottom. Consequently, I worked as a medical proofreader. It gets worse. Every day I had […]
Books: The Sweet Nectar of Life
When I was a kid I read a lot of books. Usually when I was grounded and had nothing else to do, but there were no shortage of books such […]