Book Review: Ogilvy on Advertising
Ogilvy on Advertising Author: David Ogilvy Paperback: 224 pages, $24.95 Published: 1983 Ogilvy on Advertising is the textbook on advertising. It covers everything from how to get a job in […]
Monthly Archives: March 2007
Qualities of a Good Leader
Finding good leaders is never easy. Most of us have a hard enough time finding qualified employees that are skilled, dedicated, and a good fit for our office environment. Despite […]
Link Bait is the New Reciprocal Link
Link bait and reciprocal linking programs have quite a bit in common. Without disparaging anyone who engages in link baiting strategies I do believe that many forms of link baiting […]
Search Engine Friendly is NOT Search Engine Optimized
When we are quoting development work for prospective clients we are often asked to develop a website that is search engine optimized. This usually brings me into a long-winded explanation […]
Copywriter Tip- KISS: Keep It Short and Simple
Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. […]
Lessons From The Apprentice (6.10 – Los Angeles)
The Candidates Kinetic: Muna, Kristine, Derek, Marisa, Angela, Jenn, Heidi, Aimee Arrow: Nicole, Frank, Michelle, James, Carey, Tim, Martin, Aaron, Stefani, Surya Prelude: Trump wants an member of Arrow’s team […]
365 Ways to Motivate and Reward Employees
365 Ways to Motivate and Reward Your Employees Every Day – With Little or No Money Author: Dianna Podmoroff Hardcover: 288 pages, $16.47 Published: September, 2005 This is one of […]
Surviving Personalized Search: A Guide for SEO’s
There is a great deal of talk within the search marketing world concerning the future introduction of personalization factors into search as a way to improve SERPS relevancy. Many regard […]
What is Destination Marketing?
Find out yesterday today! OK, so my first column on Search Engine Land was supposed to go up yesterday but due to a technical snafu it never did. But it’s […]
Yeah We All Need, Someone, We Can Lean On.
Lately I’ve been questioning whether I am valued as a writer. I think writers tend to do this often because it seems everyone thinks they too can write. Some can, […]
Ten Steps to Effective Organizational Growth
Wednesday I posted five steps to satisfying personal growth. I believe that any person that wants to grow professionally and any leader that wants to grow their organization need also […]
Four Ebook Reviews
Which Sells Best? A Quick Start Guide to Testing for Retailers, by Bryan Eisenberg and Anthony Garcia I’m a big fan of the Eisenberg’s and their site, Future Now. When […]
Are Your Marketing Efforts Headed in the right direction?
Find out about Destination Marketing on Thursday.
Five Steps to Satisfying Personal Growth
I believe that in order for someone to be successful in their line of work, whether as a business owner or an employee, they need to be committed to growth. […]
Where is Your SEO Campaign Headed?
Find out this Thursday!