Review of SEOMoz’s Search Engine Ranking Factors V2
SEOMoz’s recent release of Search Engine Ranking Factors Version 2 has generated a lot of buzz within the SEO industry. More accurately it has received tremendous praise and is being […]
Monthly Archives: April 2007
Team Reading List 4.20.07
Writing Headlines – Funny how this headline wasn’t mentioned. Writing Styles – I blog like a man (mostly) and so does Katie! SEO Playbook – Yes it’s long. Read it […]
Finally, I'll Tell Copywriters A New Way To Save Time And Make More Money, Just As I Did Absolutely Free, Right Now For 80% Better Copywriting Guaranteed To Produce Results You Can't Find Anywhere Else Before June 6th Or Would You Rather Ignore This Opportunity And Choke On Your Opponents Dust?
Want better copy? Write short stories. Here’s how copywriting is writing short stories. The obvious similarity is that when selling you should tell a story whenever possible. Bring the reader […]
How Low Can You Go?
Here’s a tip about writing press releases. Simply put, never ever ever do this!!!
Book Review: No B.S. Business Success
No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide Author: Dan Kennedy Paperback: 284pages, $9.95 Published: July 2004 No B.S. is […]
Targeting A New Audience and Analytics
Over at Search Engine Guide I added two blog posts this week. The first, Cookie Crumblers Corrupt Conclusive Counts, (cute title, eh?) is about how using cookies to track visitors […]
What You Need to Know Before You SEO
My second Search Engine Land article went up today. Within it, I explore Fifty Questions You Need Answered Before Starting Your SEO Campaign. It’s actually 54 questions, but who’s counting?
A Day in the Life of a Search Engine Friendly Web Page: Code Bloat
Scroll to the end for links to the previous posts in this series. Code bloat is one of my minor amusements when I’m evaluating websites. I enjoy looking at the […]
Team Reading List 4.18.07
Usability – Testing font size increases. Would somebody in this office please give Google Website Optimizer a run??? Digg – Another post about how to get on the first page […]
Is it Free Help or ROI?
Rand Fishkin and Aaron Wall often amuse me. Here are two of the biggest names in the SEO industry, both responsible for helping businesses improve their business models, conversions, and […]
Building TRUST with Your Team
Trust can be a difficult thing for any team member to establish in the work environment. John Maxwell, in his book Developing the Leaders Around You provides a cool little […]
Copywriting Tip- Be Easy
Don’t make your readers strain their eyes to read your copy! Break your copy into bite-sized pieces or short paragraphs covering only one idea. White space will help improve comprehension. […]
Team Reading List 4.17.07
robots.txt files – Sarah, you’re our Google Webmasters tools Guru, you should know this stuff, but just in case you need a refresher/reminder! Google now owns a competitor – An […]
Top Five Reasons Why I Blog
Jennifer Laycock is always so nice to include me. Where would I be without her? (Hint) So here goes… the top five reasons why I blog: #5 – Because I […]
Team Reading List 4.16.07
Load Time Analyzer FireFox plugin – Jason, check this out, might be useful for our Architectural analysis. Short list today. Everybody is talking about paid links.