100,000,000 Ways To Invest In SEO
My column for search engine land when live today. In it I address 100,000,000 Ways To Invest In SEO. Fortunately for you, it’s not point by point! The column had […]
Monthly Archives: May 2007
Team Reading List 5.31.07
How To Emotionally-Charge Your Copywriting To Boost Sales
Review: The Professional’s Keyword Research Guide
[image no longer available] My initial reaction to SEOmoz’s The Professional’s Guide to Keyword Research was one of disappointment. I guess I was expecting something more strategic, along the lines […]
Team Reading List 5.30.07
10 Cool Things You Can Do With (the New) Google Analytics – Hat tip to Lisa Barone.
Have You Experiemented With Google Search
Google recently added “Experimental Search” to their labs. I’ve outlined some of the cool stuff over at Search Engine Guide. Experiment away!
Mojo Missing: If Found Please Return
I’ve lost my mojo. Please help me find it. My writing professor used to always tell us not to wait for inspiration to start writing. Sometimes that’s hard, especially when […]
Copywriter Tip- What's It Matter In The End
Features are nice, but outlining benefits and end results make the sale. They explain why the customer will be better off after buying your product or using your service. The […]
We Found Our Theme Song
It’s always nice to have a theme song. Today a link was sent to me via email for a MySpace account for (what I believe to be) a group called […]
Small Business PPC For Dummies
Without understanding the full scope of Pay-Per-Click advertising, a small company owner will often attempt to manage their own PPC account. They write their ad, pick their keywords, set their […]
Team Reading List 5.29.07
The Beginner’s Guide to Social Media Optimization 10 Reminders for Usability Web Design To Make Site Visitors Adore You When Personas Fail
Book Review: Guerrilla Marketing
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Author: Jay Conrad Levinson Paperback: 384 pages, $10.20 Originally Published: 1984 I started out really loving this […]
Will Link for Food
David Wallace tagged me with a charity link meme that I’ve been sitting on for a week. This meme has probably come and gone but since its a holiday and […]
Is Your Copy Ergonomic?
Does your copy make your reader uncomfortable? SEO copywriting is not just stuffing keywords into copy. Doing this only makes it unreadable. It’s copywriting first and SEO second. You need […]
Team Reading List 5.24.07
Information Architecture is the Most Underrated Component of Effective Search Marketing
Arbitrage – Hot Topic of the Day
Slimy Targeting The topic of the day in my never-ending-quest to learn new stuff seems to be arbitrage. Since not everybody is an expert, I thought it would be helpful […]