Sep., Oct., Nov., and Dec. 2008 Reading List
The Five Love Languages of Teenagers, Gary Chapman Search Engine Marketing Journal Supplemental Issue, Vol 1. How to Win Friends & Influence People, Dale Carnegie Lightning in the bottle (The […]
Monthly Archives: December 2008
I'm a Google Convert But I Still Want to See Competition in Search
Over the last few months I’ve become a convert to Google. I’ve always used Google as my primary search engine but only recently have I started using a few other […]
Beginner's Guide to SEO: Quickie Dos and Don'ts
Many SEO newbies, or new businesses starting out online, come to SEO blogs such as this looking for some quick and easy solution that will vault them to the top […]
5 Search Engine Ranking Killers You Want to Avoid at All Costs
There are numerous things you can to manipulate your site to help it perform better in the search results. There are literally hundreds of different factors that are analyzed, many […]
Landing Page Makeovers
I attended ion Interactive’s “Extreme Makeover: Landing Page” series this week. On Wednesday landing pages for lead generation were addressed, then today landing pages for transactions were covered. I found […]
Christmas with the Search Engines
Since movies can wait 10 or 20 years to produce a sequel, I thought that it wouldn’t be so out of sorts writing a sequel to a post from 2002. […]
Traffic Is Cool and All, But How Do You Turn That Into Conversions?
One of the most fascinating things to watch, when you’re running an online business–or likely any business, for that matter–is the increase in traffic coming through your virtual (or physical) […]
Rankings Are Cool and All, But How Do You Turn Them Into Traffic?
Anybody who has been online for any length of time, and has had any success with achieving good search engine placement, knows one thing: Rankings are not cast in iron. […]
Typo SEO is a No Go Unless You Know the Flow
Every now and then I hear talk from SEOs about going after typos with their optimization campaign. I don’t want to disregard that as a valid strategy, but there are […]
SEO Sales Spammers Make the Rest of Us Look Bad But We Should Keep Marketing Anyway
Unlike many in our industry I’m not against what some consider annoying forms of advertising and marketing. I don’t have a problem with cold calling, I don’t think all unsolicited […]
Top Ten Ways To Save Money With Paid Ad Campaigns
Over the previous weeks I have made a deliberate point of talking about how important it is to use Keyword negatives to save money in your paid ad campaigns. I […]
SEO Cold Calling For Dummies
I just got a call today from MainStreetHost.com telling me I don’t know the first thing about SEO. After 11 years in the industry, this was news to me. Of […]
Not Another SEO Checklist Post!
Anybody who knows me, or reads my writings long enough knows that I’m a huge fan of checklists. I’ll build a checklist for just about anything. In fact, I pretty […]