7 Steps to Improving Conversion Rates
In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, […]
Monthly Archives: September 2009
How to Engage Online Marketing in an Offline World
A few months ago I exited my local Wal-Mart and found a “gift” wedged between my driver side mirror and the door of my Dodge Dakota pick-up truck. It was […]
Damn it Jim, SEO is an Investment, Not an Expense!
When performing SEO on a site there are literally an endless number tactics, strategies, changes and combinations that can be implemented to help you achieve search engine rankings. Google alone […]
SEO Perfection Costs Extra
Years ago, when I was in Jr. High School I remember a guy who worked for my parents. He always used to say “perfect costs extra.” This wasn’t one of […]
One Simple Step to Building Credibility
I’m going to start this article with the conclusion, so if you read no more than this first paragraph you can walk away knowing the most important thing this article […]
Rankings Change. (Here's How to) Deal With It! Part III
There are three primary things that factor into search engine ranking changes. 1) Your site changes, 2) a competitor’s site changes, or 3) a search engine algorithm changes. I’ve already […]