There’s a lot more leverage in writing and testing great ads than a lot of the activities that PPC managers can spend their time on. For those using AdWords, testing is the answer to almost everything. But, testing works better if you’re able to test things that matter. People get caught testing things like switching lines around or replacing colons with semicolons and they end up creating basically similar ads.

In this episode of PPC Rockstars, David and Howie explained the coined “Checkmate Method” to their listeners that focuses in on a more intense way to write and test your ads against your competition. Here are some of the highlights…