You’re Not an SEO Unless You Read This Post
I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing […]
Monthly Archives: July 2011
Don’t Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live
When you deal with big projects, it is often easy to overlook small things along the way. It’s not that anyone is cutting corners, but rather some small detail gets […]
Why Your PPC Campaigns are Like the Stock Market and Careful Management of Your ‘Portfolio’ Matters
I’ve always been an SEO guy. I like getting into websites, optimizing for keywords, fixing problems and then watching the rankings climb. Because SEO is relatively so inexpensive compared to […]
Q&A: With Online Marketing, Should I Start with SEO or PPC?
When it comes to Web marketing strategies, sometimes it’s difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine […]
Making the Case For SEO in a Social Media World
Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need […]
Content Optimization Tutorial: How to SEO your Content for Rankings
A lot of people have trouble figuring out the “correct” way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across […]
Frustrations of a Beginning Link Builder
The process of learning link development has begun. Earlier this year I started my glorious career at Pole Position Marketing as a part-time intern. After a little over a month, […]
Is SEO a Long-Term or a Quick Fix Issue?
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze […]
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should […]
Taming Wild Animals with a Social Media Strategist
Recently I read a blog post by Jim Louderback entitled, Why You Should Replace Your Social Media Experts with Wild Animals. In support of Peter Shankman’s view that social media […]
Paid Search is Customer Service, Not Advertising: Part 2
There is something you need to know about your target audience. They’re lazy. We’re all lazy. Most shoppers/searchers follow what is called “The Principle of Least Effort.” Here’s an excerpt about this principle from Wikipedia…
This principle states that an information seeking client will tend to use the most convenient search method, in the least exacting mode available. Information seeking behavior stops as soon as minimally acceptable results are found.
13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign
SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes […]