The Right Message May Not Be So Right for Your Audience
The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any […]
Monthly Archives: February 2012
Pinterest Goes No-follow. Is There Still Any Benefit?
There has been a lot of buzz around Pinterest in the last few months. The reviews have been mixed, but mostly they have been positive. This study, Pinterest Drives More […]
Think Before You Pay Too Much for Social Media Monitoring
With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs […]
How Your SEO Communication Affects a Client’s Perception of Success
One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner […]
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re […]
So You Think Your Changes Will Help Your Customer? Prove It!
Two posts ago, I talked about the importance of laying a web analytics foundation for your company by measuring, valuing and analyzing the critical few visitor behaviors on your site that have an impact on your bottom line. In my last post, I talked about the step after that. That is to acquire the reasons the data you’ve collected is the way it is (the why?). Once you’ve listened to why your customers couldn’t complete whatever tasks they were trying to accomplish on your site, you should have a bunch of ideas on how to fix it.
Where to Begin with SEO? Start Here!
Engaging in proper site SEO isn’t about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization […]
Getting Link Value Out of Your Social Media Efforts
How much link value does a tweet or Facebook like have? It just depends. White hat link builders know that, in most cases, high quality links take time to obtain. […]
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities and personas: Persona = motivation […]