A Simple Overview of View-Through Conversions
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
Monthly Archives: May 2013
3 Steps to Research & Define Buyer Personas
Author’s Note: Defining your buyer personas is a key step when developing your content marketing strategy. Market analyst Ashley Verrill offers three easy steps to research and define your ideal customer profiles in […]
Final Lap: Good Reads for the Week Ending May 17
Ah, YouTube. You never know what you’re going to find! This week I discovered a little treasure from the 60’s featuring my boy Leonard, the original Spock. Everyone is aware […]
Final Lap: Good Reads for the Week Ending May 3
Here in Ohio, we’ve had a nice week of sunny weather in the mid-70’s, and it’s amazing how a week of sunshine makes you feel! It’s made us feel so […]
Get a Sense of How Your PPC Ad Compares to Your Competitor’s
You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search […]