Even Your About Us Page Shouldn’t Be About You
I love a good About Us page. This page provides an opportunity to tell your visitors a bit about you and your company. A little bragging is always fun! A […]
Monthly Archives: April 2015
Don’t Treat Your Web Marketing as a Project to be Managed
Let’s face it: web marketing is a HUGE animal. To get our “arms around it,” so to speak, it’s tempting to treat it like a project. You know how […]
How Your Contact Us Page Can Help Visitors and Boost Trust
It should be easy to receive conversions from your contact us page. By simply accessing this page, visitors are expressing at least some level of interest in your products or […]
The [Keyword] Is Out There
As The X-Files told us every week for 9 years, “The Truth Is Out There”. Of course that can mean anything and for this post the truth I’m talking about […]
Social Media is a Tool, Not a Strategy
We often talk in terms of social media as a strategy. As such, we put together social media strategies for our clients to ensure that the efforts we put into […]
Long Live Narrowly Focused Keywords
There is a lot of talk about how keywords are dead to today’s algorithms. I disagree. While we still want to create topically authoritative content, keywords still matter in creating content […]
Ask the Pit Crew: How Effective (Really!) Is Content Marketing?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro. Have a question you’d […]
Red Flags of Ineffective Web Marketing Agencies
Just like any big purchase or business commitment, you want to be sure you know what you are getting when working with a web marketing team. But besides reading their […]
Google Mobile Friendly Update – What to Do Now?
Google recently announced that mobile friendliness will be included within SEO rankings starting April 21. This news comes after a study reported that 2015 mobile searches will surpass traditional desktop searches. Although […]
3 Components of Your Web Presence That Demand Your Attention
Let’s face it, web marketing can be overwhelming, to say the least. There are 200+ ranking signals, and I personally have identified and promoted 600+ web marketing actions that make […]
Is Bad Website Navigation Costing You Customers?
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because […]
Are You Chasing Algorithms or are They Chasing You?
I’m not much of an algorithm chaser, but I fully understand the need to stay abreast of the algorithm changes and updates. In fact, the best SEOs are those that […]
URL Readability Still Matters
Over the years, many things that were important for optimization have become less so. But even as the search engines add, remove or tweak the factors in their algorithms, even […]
Social Media Starts with Content . . . But WHAT Content?
[inlinetweet prefix=”” tweeter=”” suffix=””]Social media can’t survive without content. [/inlinetweet] It’s like Amazon without books (or digital music, or household items, or . . . oh, you get the point). But […]
How Does Retargeting Work on Real-Time Bidding Platforms?
[inlinetweet prefix=”” tweeter=”” suffix=””]Retargeting is a way to bring back users who left your website without converting.[/inlinetweet] These users are potentially valuable, and campaigns targeted at these users often perform […]