Don’t Play Product & Service Hide and Seek On Your Website
When someone lands on your site for the first time, what are they most likely looking for? Do they want to know more about you? Do they want to contact […]
Monthly Archives: May 2015
Because It’s All About That Brand
There is increasingly more talk about the importance of AUTHORITY when it comes to search engine rankings. Search engines don’t want to just ranked expertly optimized websites. They want to […]
Who’s Looking After Your Online Reputation?
Everybody needs to manage their reputation online. We live in a world where anyone can say anything they want online, and there is little doubt that someone will eventually […]
3 Critical H’s of Successful Web Marketing
Web marketing can seem both easy and difficult at the same time. A successful online marketing campaign has a lot of moving parts, all of which have to work […]
Thankful on Memorial Day
I am eternally grateful to live in a country where we can live free from tyranny and enjoy individual rights such as freedom of speech. It’s easy to take these […]
How To Win at Web Marketing: Invest More Than The Other Guy
There are two true components to successful web marketing. The first is the knowledge/skill component. Without that you’re dead in the water. But once you’re at the top of […]
Awesomize Google Analytics (Part II) – Collect Site-Specific Data
Welcome to Part II of awesomizing your Google Analytics account! If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to […]
Avoid “SEO Creep” (And Unnessary Site Rebuilds)
Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant […]
Why Your eCommerce Site Will Implode Without a Minicart
The easier you make the checkout process on your eCommerce site, the more likely people will be to complete their transactions. One of the easiest things you can do to […]
My Beef with Mark Cuban About About Websites and Marketing
OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than […]
How A Checklist Can Make Your Web Marketing Stronger
I’m a big fan of checklists and, in fact, have written the ultimate web marketing checklists in my book, The Best Damn Web Marketing Checklist, Period! You can read all […]
Go “All-In” With These Web Marketing Focuses
As a business person, you have a lot of issues vying for your attention. It’s tempting to put web marketing at or near the bottom of the list, checking in […]
How to Become An Authority In Your Niche
One of the hardest parts of being a great publisher is coming up with high-quality content that gets attention. With so many “authorities” out there, how do you become an […]
Q: What Is Website Authority and Why is It Important
One of the questions I’m most often asked is about website authority. Most people don’t really understand what it means for a website to have authority or why having it […]
Don’t Lose Focus: Keep Social Media Engagement on the Front Burner
Have you ever heard it said that important tasks often get trumped by urgent tasks? It’s true. Every day we have a number of important things that need to get […]