Focus on the Visitor, Not the Customer!
When writing content, it’s not always wise to focus on the customer. We’ve all heard it said that we are supposed to “sell the sizzle, not the steak.” Or, “focus […]
Monthly Archives: May 2015
12 SEO Rules to Rock Your New Website Launch
Launching a new website is supposed to be GOOD for your business. In fact, it is almost mandatory to revamp your website every few years to keep it relevant. Don’t […]
Web Marketing Education Never, Ever Stops
When I was a kid I used to think about certain careers that required constant schooling and vowed to avoid them at all cost. It looks like I failed to […]
Awesomize Google Analytics (Part I) – Create A Great Account Structure
If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table. Sure, you’ve inserted the standard […]
5 Tips to Make Sure Your eCommerce Website Rocks
So, you’ve made the decision to get your business online. Your product or service is ready and you know it will work on the Web. You’ve tested your target audience […]
A Fate Worse Than Sharknado Reruns – A Social Media Campaign Without a Strategy
It seems that everybody is jumping on the social media bandwagon. It’s hot, it’s sexy and it reaches a lot of people. Not that there’s anything wrong with that. […]