Ask the Pit Crew: How Do I Find My Customers Online?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question […]
Monthly Archives: July 2015
Just Because Mobilegeddon Didn’t Happen Doesn’t Mean It Won’t Happen to You!
Let’s face it, Mobilegeddon didn’t happen. From the short amount of time we had from Google’s announcement of a new algorithm for mobile devices to the day it was rolled […]
Mine Your Own Mind to Overcome Writer’s Block
Ah, writer’s block. The force that visits writers at the most inopportune times. If you do any kind of regular writing, you have experienced it, and an infinite amount […]
Ad Customizers: More Flexibility & Better Efficiency For Advertisers
One big inconvenience for Google AdWords advertisers has always been that every time any part of an ad is changed, a new one is created and the old ad is […]
The Complete Guide to Mastering Your Title Tags
Editor’s Note: This article was originally published on 10/9/2012 and updated 7/6/2015 When it comes to on-page optimization, the title tag of any given web page is the single most important piece […]
A Look on the Bright Side This 4th of July
As we celebrate the long 4th of July weekend (shouldn’t it always be on a weekend?), I can’t help but wonder what the Founding Fathers would think of where we […]
The Best Conversion and Usability Test You’ll Never Have to Do
Talk to any online business owner and they’ll undoubtedly tell you they are interested in improving their website’s usability and visitor conversion rates. The problem usually is that these things either […]
Don’t Confuse Visitors with Company Lingo in Your Navigation
One of my biggest pet peeves when browsing a website I’ve never visited before is when the navigation seems to be geared for those who are “in the know” rather […]