The Value of the Visitor Metric
If you sell a product or service, tracking visits and visitors to your site has very little overall value as an independent metric. Where tracking visits does become valuable is […]
Monthly Archives: October 2015
Are You Losing Sales By Only Tracking “Big Kahuna” Website Conversions?
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it […]
“Mobile Friendly” Is So Yesterday. Time to Think “Mobile First”
As big as mobile is, it still seems to take second banana to desktop. After all, when you are developing a new site, what do you primarily think about? How […]
New Site Launch Tip #6: Delete Duplicate Content Created by Your CMS
Every content management platform has its own quirks but with all of them, duplicate content is a potential problem. Whether you run an ecommerce store or a blog, you have […]
Breaking Bad (URLs)
Web marketers have almost always believed that using keywords in URLs helped improve your search engine rankings. The exact value of keywords in URLs has always been debated with the […]
New Site Launch Tip #5: Get Your Navigation Right
When it’s time to upgrade your website for a new design, don’t let a good opportunity go to waste. This is a perfect time to revisit your site navigation. […]
Measure Revenue to Make Sure You are in the Profitability Zone
When analyzing your website performance data one of the most important metrics to assess is revenue. Conversions tell you how many and at what rate people are turning into leads […]
New Site Launch Tip #4: Transfer Optimized Content
Ensuring optimized content is properly transferred to a new website is just one of the reasons you want to get an SEO involved in the development stage of a new […]
Everything You Need to Know About SEO From 12 Stoney deGeyter Quotes
My husband and I are big fans of Jim Gaffigan and The Jim Gaffigan Show. As a pale, food-loving, Catholic parent, I just relate to him. via GIPHY So […]
Book Review: Million Dollar Websites by Rebecca Murtagh
Without being intentionally self-promotional, Million Dollar Websites seems to be a perfect companion to my own The Best Damn Web Marketing Checklist, Period! Where my checklist covers the how-to aspects […]
New Site Launch Tip #3: Review Internal Links
Not every page is a landing page. By that I mean that there are likely more than a couple pages on your site that you wouldn’t want to be your […]
Usability Audit: The Good, The Bad and the Ugly of Ikea.com
Sometime amidst all the content about “how to do x” and “x steps to world domination,” it helps to just take a tour through something. It helps to take a […]
10 Keys to Successful SEO Client Management
There is an endless stream of information out there for web marketers to soak in. For a successful web marketer, education NEVER stops. But it takes more to succeed than simply […]
Ask the Pit Crew: How Do I Know If My Internet Marketing Efforts Are Profitable?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
Conversions: The Analytics Goldmine
So how to you know if your optimization efforts are paying off? Sure, you can look at rankings, but that only tells you if you’re ranked. You can assume from […]