How to Get More Mileage from Your Blog using Twitterbites
A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s […]
Monthly Archives: November 2015
New Site Launch Tip #10: Check New Website Performance
It’s not uncommon for new websites to be developed on a temporary URL or IP address. This allows developers to code the site where it can be reviewed, tested and […]
Happy Thanksgiving from Pole Position Marketing
It’s crazy that it’s Thanksgiving already. Where has this year gone? Thanksgiving is one holiday I really look forward to, though, and not just because I love to eat 🙂 I have […]
Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, […]
Don’t Limit a Great Concept to 140 Characters
Have you ever found that 140 characters just isn’t enough to get your point across? Or maybe you did but there is a lot more to say on the topic. […]
Conversion Volume vs Conversion Rate: What Matters More?
Any action you want your visitor to take can be considered a conversion. Tracking conversion numbers is simply a game of counting how many took that action. And while that […]
New Site Launch Tip #9: Don’t Rely on Gut Instinct – Install Analytics Tracking Codes
One of the more frustrating things I see as a web marketer is businesses using the magical powers of observation to determine whether or not their online marketing efforts are […]
Review: Youtility by Jay Baer
The subtitle of the book hits the nail square on the head. Smart marketing is all about helping your audience, not giving them hype that you can’t live up to. […]
The Secret Risk of Crappy URLs
SEOs haven’t always considered considered the “usability” of web page URLs as part of their marketing strategies. Typically, they approached this from the keyword perspective. But with today’s algorithms, URL […]
Choose Your Own Adventure: Site Navigation That Encourages More Conversions
“Choose Your Own Adventure” books were all the rage back when I was a kid. But thanks to Al Gore for creating the Internet (wink, wink), we now have a […]
Starbucks SEO Audit Shows How You Can Overcome Big Brand Goliaths
Many small-to-medium sized businesses have the tendency to believe they can’t compete with their industry’s Goliat’s when it comes to organic search. While large companies do tend to have more […]
Pay Now or Pay Later: The Hidden Costs of Cheap Websites
There is a huge amount of truth in the saying, “you get what you pay for.” There is no place that this is more obvious than in website design and […]
Ask the Pit Crew – How Can You Blog About Your Product Without Sounding Biased?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. Have a question you’d […]
New Site Launch Tip #8: Go Mobile!
I was recently asked to provide an answer to a question about what SEOs should focus on in 2016. My response was: Mobile Mobile Mobile (Not necessarily in that order.) […]
Changing URLs? You’d Better Have a Really Good Reason!
For years, SEOs have cautioned businesses against changing their site URLs for “SEO” purposes. Ever since web marketers believed keywords used in URLs carried weight in the algorithm, there was […]