Why Your Digital Marketing Team Needs to Be Both Deep and Wide
I read a post just the other day about whether a web marketing team should be wide or deep: Wide being the jack of all trades, master of none, […]
Monthly Archives: February 2016
Ask the Pit Crew: Can You Guarantee Search Engine Rankings?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
How to Avoid Making Knee-Jerk Digital Marketing Decisions
There always seems to be some kind of mild panic every time Google rolls out a new algorithm update. Either web marketers are praying that they don’t lose their rankings or […]
10 Common Life Principles to Apply to Your Digital Marketing
If you’re old enough to be reading this, you’ve undoubtedly heard most of the the nuggets of life wisdom I impart in my latest SEMPost article. But you probably have […]
Mobile Design is Not As Different From Desktop As You Think
Even though mobile marketing is becoming increasingly important, it’s still common for web designers to forget to produce mobile specific wireframes and comps for an in-progress website. That either means […]
5 Points of Focus to Beef Up Your Web Marketing
Online, everything is a competition. If your website isn’t healthy enough to compete, you lose. But your site can be a contender. Maybe even win the race. But like any […]
Update: The Complete Guide to Mastering Duplicate Content Issues
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems are designed […]
How Clients Can Deal With Their Marketer’s Knowledge Gap
Throughout my career in web marketing, it has always amazed me when clients get upset when some new revelation comes to light that forces the web marketing campaign into a […]
How to Create Content That Creates Customers
We often talk about content strategy as a way to increase our search engine exposure. Since people love content, search engines do, too. Therefore, we must create content that people […]
5 Things to Focus on For Championship-Level Web Marketing
Not all keywords are created equal. You can rank #1 for a keyword, but if it’s one that doesn’t get many searches, what good is that? It’s like getting […]
Why Keywords (Aren’t The Only Thing That) Matter
There are two primary factors in an on-page optimization process. The first is site architecture, which focuses on the coding aspects of the web page and the site as a […]
Web Marketing Do’s and Don’ts: A Beginner’s Guide
Many online marketing newbies read blogs such as this looking for some quick and easy solutions that will vault them to the top in the search results. Unfortunately, SEO is […]
Let it Go: How to Make Web Marketing Successful (Despite Your Best Efforts)
Have you ever wondered why the axiom “opposites attract” is so frequently true? I have. I think it all boils down to one thing: Each party brings strength in the […]
The Outlandish Social Media Review
“Sing me a song of a lass that is gone. Say, could that lass be I?” That lass from the Outlander Main Title Theme is I. I’m gone. Aye, I’ve turned […]
6 Possible Starting Places for Your SEO Efforts
There really is no universal starting place for SEO, but you have to start somewhere, right? Without knowing your business or site, I can’t tell you where you should start, […]