Is There a Difference Between Mobile and Desktop Optimization?
One question I often get asked is if there is a difference between optimizing a site for desktop versus mobile devices. The answer is yes, but not by much. As […]
Monthly Archives: March 2016
Questions Your Digital Marketing Agency Should Have Asked
As strange as it may sound, not every web marketer is focused on their client’s needs. Quite often, they focus on web marketing “results” alone. In doing so, they forsake the […]
Marketers: When It’s OK to Say “I Don’t Know”
It has famously been said that there are three things we don’t know: The things we know we don’t know The things we don’t know we know The things we […]
3 Ways to Defeat Your Big Brand Goliaths
We all have them: That one competitor that has been around forever, has a household name and is, well, unbeatable. Or are they? Just like Goliath in that classic Bible […]
The 3-3-3 Online Marketing Investment Model
Author’s note: It’s election season again, and if political candidates can run for office again and again on the same platforms, then I figured I can dust off my […]
Review: UnMarketing by Scott Stratten and Alison Kramer
If UnMarketing could be summarized in a single word it would be: be authentic. Okay, that’s two words, but those two words are at the heart of what unmarketing is. […]
(Don’t) SEO Defensively!
Web marketing rarely goes as planned. It’s not uncommon to dive into a site only to find issues that, if not fixed, can derail everything. Sometimes these are easy to […]
Mobile Users Win: How to Make Your Desktop Content Bow to the Victor
In the battle between desktop and mobile, the victor is clear. Mobile users have won. And as with any new winner on the web, we have to tweak, adjust and […]
Why Digital Marketing Teams are Better than One Man Bands
Many companies looking for web marketing aren’t sure whether to hire an individual or a company. One reason you would want more than a one-person web marketing team is because […]
6 Ways to Refresh Your Stale Digital Marketing Campaign
No two web marketing campaigns are the same. Show me two sites in the same industry, selling the same products or services and I’ll show you two unique web marketing […]
The SEO Component You’re Likely Missing
No SEO or web marketing campaign is complete without social media marketing. In fact, we are entering an age where SEO cannot succeed without a solid social media/content strategy in […]
3-Step Process for Extending the Shelf Life of Your Blog Posts
First, the bad news. A recent study by Boost the News shows the shelf life of a typical blog post is a week, a month at best. That’s right, all those […]
Managing Your Social Media Rep
Like it or not, people are talking about your brand online. But that doesn’t have to be a bad thing! I had the opportunity to discuss this subject a couple of […]
Your Optimization Is Dead in the Water Without Amplification
No matter how perfect your SEO optimization is, it’s not enough in today’s web marketing environment. Sure, not so long ago, you could put keywords in the right places and […]
Hello, Your Web Marketing Sucks (But I Still Love You, Adele)
I try not to be a bandwagon fan. My music collection features people the majority of you have never heard of (currently obsessed with Diane Birch). But at the same time, […]