The Long, Hard Slog of Building Website Authority
Despite what we often see in the movies, championships aren’t won overnight. They are an accumulation of many, many hours of practice. 10,000 hours to be (in)exact. In his book, […]
Monthly Archives: April 2016
Why “What’s Next?” Should Be the Purpose of Every Page
When building or marketing a website I think it’s easy to create content for the sake of having it available. We do our research and know what searchers are searching […]
Turning the Tables, Gramovox SEO Audit
I’m an “old soul” who’s addicted to music. I had a record player growing up. It was a cheap plastic one, but I have fond memories of listening to my […]
Why Searcher Intent Should Direct Your Website Content
As content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the […]
Don’t Panic: It’s Just a Glitch
The fact that we have access to so much website data is great. In fact, much of the data we can get is very close to real-time. How cool is […]
Why You Should Be Able to Ditch Your Website’s Navigation
Now before you put me in the loony bin for that title, please rest assured I don’t really think you should ditch your navigation. Clear and effective navigation is essential to every […]
Must-Have Information to Set Web Marketing Benchmarks for Success
Before we embark on any new web marketing campaign for a client, we try to establish some benchmarks. We ask the client to provide some baseline information that will help […]
Sorry Mobile Converts, The Desktop Still Matters
I’ve been writing a lot about mobile marketing and optimization lately primarily because of it’s importance in the search landscape. If your site isn’t mobile-friendly, you can be missing out […]
Every Website Has a History That Help Tells Its Future
You’ve heard it said that unless you know where you’ve been, you won’t be able to figure out how to get to where you’re going. Or something like […]
The Ultimate Keyword Sorting and Organization Spreadsheet
Keyword research has always been an important part of the process for optimizing a website for search performance. Even with all the algorithm changes that have occurred over the years, […]
Which Social Networks Are Worth Your Business’ Time?
Choosing the right social networks can make or break the success of your social media marketing. Too often, businesses choose the wrong network(s) or are constantly chasing the hot […]
Simple Navigation Optimization: Step by Step
Businesses tend to obsess over the tiniest details of their new websites while neglecting on of the most important elements: The navigation. But your navigation’s impact on the customer experience and conversions cannot be […]
Website Design Is a Slave to the Message
Not long ago I had one of those “ah-ha” moments. We were quoting a web development project, which included a lot of content needing to be written or updated. Typically, […]
Pole Position Marketing Earn a Top SEO Consultant Designation
We are excited to announce that Pole Position Marketing has been named as a top SEO consultant in the United States by Washington D.C.-based research company Clutch. According to a press release […]
Keyword Research (Still) Isn’t Dead
Since Google released the Hummingbird algorithm several years ago, there have been no shortage of proclamations stating that keyword research is dead. It’s not, but Hummingbird has changed the way […]