How On-Site Experience Matters to SEO
One of the key goals of SEO is bringing visitors to the site. Traditionally, SEOs haven’t thought too much about what happens after that, but the on-site experience of each […]
Monthly Archives: June 2016
Harness the Power of LinkedIn
Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]
How to Make Calls-to-Action Great Again!
In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]
5 Cool Ways to Exponentially Boost Your Content Reach
It’s tough to get noticed on a crowded platform, especially when your rivals are given access to the same tools as you. Such is the case on social media, where […]
How to Build Website Navigation Using Keyword Research
Keyword research isn’t just for on-page optimization anymore! If that’s all you’re using keyword research for, you’re missing out on a whole lot of value and opportunity for your website. […]
What Companies REALLY Think of SEO – Analyzing Clutch’s SEO Survey Results
I’ve been in SEO for more than 18 years now, so it surprises me that a number of companies still aren’t seeing the value in SEO and digital marketing in […]
Review: 15 Secrets of Time Management by Kevin Kruse
I used to be a time management Nazi. I found myself constantly looking at the clock to figure out how much time I had left in my day. How much […]
How To Capitalize On Your Most Critical Web Marketing Resource
Time is money! Or maybe not. Personally, I think time is more important than money. You can always earn more money, but time… once it’s gone it’s gone, baby, gone! […]
What to Know Before Rejecting Your Digital Marketer’s Recommendations
Digital marketing is full of options. In my almost 20 years of providing web marketing services to clients, there has only been a handful of times where the client had enough […]
How to Pick your Digital Marketing Battles So You Can Win the War
Digital marketing is a war. I can’t say it’s an epic battle of good vs. evil–no Sith Lords here!–but it is an ongoing battle between success and failure. Ok, maybe it is about […]
The Most Important Thing Your Website Must Do – And How to Do It!
So there are like a million things your website needs to accomplish. It has to have the right optimization to get people there in the first place. It has to […]
How To Make Sure Everyone is Using the Same Digital Marketing Playbook
Everyone wants to have a successful web marketing campaign, but success only comes with an honest assessment of your battlefield. As the saying goes, you have to know where you […]
Your Website Should Be a Journey, Not a Destination
“If you aim at nothing, you’ll hit it every time.” –Zig Ziglar Goals are important to establish before embarking on a web marketing campaign. But it’s not just the overall […]
Mobile Friendly Means Similar–Not the Same–As Desktop
Mobile devices are fast becoming the primary starting point for search. Whether mobile users are looking up information, researching a topic of interest or beginning the process of making a […]
You May Be An Idiot If…
Do you spend more money on your office every month than you do on your website? Well, with all due respect, you just may be an idiot. I’m not trying […]