When your site’s navigation is broken, or isn’t optimized for search and visitors, you’ll see higher abandonment rates than you should. This means less search engine traffic and less business. […]
This is an answer I contributed for a broader article on outsourcing web development by insureon. View Full Post: Building a Business Website? These 7 Questions Will Show You When to […]
Any optimization you do on your site should be for visitors. When it comes to optimizing PDFs, speed is important. Large PDF documents take more time to download. Any PDF […]
A well-written title tag (and meta description) can have far more value than just helping you achieve top search engine rankings. It can help you move visitors from the search […]
A quality navigation layout starts with organizing your top-level categories. However, these categories are merely the doorways to much deeper, more valuable content. If your company sells footwear, it makes […]
You already know you need a blog. That’s why you are reading this (and hopefully Part 1 on setting up a blog). But simply having a blog and posting regularly […]
Question: If your website isn’t valuable to your visitors, what is it? Informational? No. Helpful? No. Interesting? Maybe. But how far will that get you? Without value, your website isn’t […]
The world of digital marketing is continually moving forward. And amidst all of the new developments and technological progressions, we often forget about the value and utility of the most […]
Driving traffic to your site is the first step in the conversion process. But there’s a long way to go from there. Most visitors aren’t ready for a one-click purchase—especially […]
I’m not much into sports, but I do enjoy a good movie about them. Especially those behind-the-scenes types like Moneyball. I recently had the pleasure of listening to a former Pittsburgh Steelers […]
So you’ve picked a blog platform and are ready to hit publish on your first blog post. Whoa, Nelly! We think you’ve missed a few steps. Before you ever put […]
As SEOs, we’re used to typically working with and optimizing traditional web pages. But web pages are not necessarily the right format for all web-based content. While they work for […]
I answered a question about pricing digital marketing services on Clarity and thought some of you might benefit from the answer: Pricing can be tricky for any industry, really, but especially […]
One of the most difficult aspects of keyword research is understanding the searcher’s intent for any given keyword. The intent determines where the searcher is in the buying cycle. Are […]
This post is based on a contribution I made to the free ebook Tips to Protect Your Business from Cybercrime by Microsoft and Small Business Trends. Digital marketing and the […]