Stop the Endless Sea of Black and White. Make Web Content Scannable!
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
Monthly Archives: November 2016
Review: Customer Service Revolution by John DiJulius III
Everybody knows what good customer service isn’t. Unfortunately, not enough people know what it is. John DiJulius III helps remedy that in his book, Customer Service Revolution. This is the […]
Every Webpage Needs a Canonical Tag. Here’s Why:
I’m not a huge fan of the canonical tag. While it has its merits, I consider it to be little more than a band-aid solution for serious website problems. But […]
Black Friday
Let’s face it, nobody is reading marketing blogs today. So instead of our normal blog post, we’ll just say happy shopping. Try not to get trampled out there!
Happy Thanksgiving!
It’s certainly been an interesting year in the great U.S. of A. But regardless of all the turmoil, we still have much to be thankful for. Personally, I am thankful […]
Gain and Retain Members with the Perfect Login Pages [Infographic]
Many websites have login pages, even those that don’t sell products online. Some offer exclusive content. Others allow visitors to join a community of like-minded people. What all these pages […]
Dominate Your Niche with Keyword Research
Looking to dominate your niche in the search results and social media? It’s gonna take a lot of content. But what content?
3 Common Blogging Missteps Small Businesses Commit
I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]
Key Digital Marketing Strategies You Can’t Afford To Ignore
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
How to Categorize Your Products For Maximum Benefit
Optimizing your ecommerce products starts with proper product categorization. You would think that it’s just a matter of determining which categories each product belongs to, but it’s not quite that […]
The 30-Minute Competitor Analysis
Successful SEO strategies start with competitive analysis — it’s that important. Putting your direct competitors under the microscope provides rare insight to many of the important questions impacting your organic […]
How to Manage the Costs & Expectations of Digital Marketing
There’s often more to a digital marketing proposal than meets the eye. Aside from the actual services being performed, there are two other important aspects to consider: Cost Expected results […]
Review: Work Smarter, Not Harder by Timo Kiander
Work Smarter is all about making your day more productive. It’s not just about using your time better, but about doing the right things in the right way.
3 Quick Product Category Page Optimization Tips You Can Implement Today
If you own an ecommerce site, every product category page needs to act as a landing page. To optimize these category/landing pages, you first have to truly know the purpose […]
Under the Hood of a Digital Marketing Campaign 8 Months In
Every few months, we put together benchmarks for our clients. These reports help us fine-tune our strategies by assessing the biggest needs and opportunities. We use this information to outline […]