How to Get your Marketing Research to Pay Off
I wrote a post earlier outlining the first few months of a web marketing campaign. As I noted, the first few months are largely focused on research. So where do […]
Monthly Archives: November 2016
Don’t Start Link Building Before You Take These 3 Critical Actions
Link building is fundamental to a successful SEO campaign. But before you jump in, there are several actions you need to take. What I’m about to show you will not […]
3 Competitive Factors to Review, Assess, & Understand to Out-Perform Your Competition
Regardless of how well you optimize your site and implement your digital marketing strategy, your competitors influence how successful (or not) your efforts are. That’s why a competitive analysis is […]
The Two Foundations for Digital Marketing You Might Be Missing
There are two primary foundations of any successful digital marketing campaign, and your site needs both if you want to succeed. What are these foundations? Site Construction Site Message
The 5 SEO Factors Marketers Get Wrong About Content
Search engine optimization (SEO) is one of the most popular and cost-efficient ways to earn more traffic for a website. By following best practices and adjusting your tactics over time, […]
Ask the Pit Crew: What are the Best Tactics for Local SEO?
Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives, with a “bonus lap” by a guest industry pro. See previous questions or […]
4 Critical Flaws in Keyword Research Tools and How to Overcome Them
When many marketers approach keyword research, one of the first things they do it turn to Google Keyword Planner or a number of other popular keyword tools. While these tools […]