Why It’s a Mistake to Ignore Low-Searched Phrases
Let me start by saying that this post isn’t for every business. But it could be a goldmine for yours! In SEO, there is this idea that we should only […]
Monthly Archives: February 2017
You Can’t Be Aggressive With Your SEO Without Getting Aggressive With Your Budget
There are two main things that factor into the costs of your digital marketing. The first is the involvement of time, and the second is the skill level of those […]
8 User-Focused Optimizations for Ecommerce Websites
When it comes to ecommerce sites, the visitor reigns supreme. Which means that you have to design your website with your visitors first and foremost on your mind. It’s not […]
How Your Competition Influences the Cost of Your Digital Marketing
There are a lot of factors that weigh into the cost (or success, but I repeat myself) of your digital marketing. One frequently overlooked factor is the competition who are […]
Why Is Visual Marketing So Effective? Breaking It Down
At first glance, it may seem like the world of online marketing is currently in the throes of transformation. The internet used to be filled with blog posts, white papers, […]
Why the Condition of Your Website Impacts the Cost of SEO
There’s no such thing as a perfect website. Many websites are close, but 0.00% are there. Which means there’s always something to improve. But the question for you is, how […]
How Keyword Research Helps You Read Customers’ Minds
Just about every business has a handle on their own industry lingo. You know what your products and services are called, how they are referenced, and the quirky language used […]
Make Your Ecommerce Site Stand Out In Search With Schema Markup
Over the past couple of years, we’ve seen SEO shift its focus away from traditional “ranking issues.” Not only is there an increased focus on usability and conversions, but search […]
Should You Insource or Outsource Your Digital Marketing? [Free Ebook]
Like everything else in life, everyone has an opinion on whether it’s best to insource or outsource digital marketing. Proponents of insourcing will tell you that you need to keep […]
Why All Marketers Should Be Like Both the Tortoise and the Hare
Just about everyone has heard the story of the tortoise and the hare. As one of the most popular children’s tales around, the story teaches kids valuable lessons about persistence […]
How to Introduce Yourself to Your Website Guests
One of the most important things you need to do when a visitor (or as I like to say, guest) lands on your site is to make an introduction. At […]
Achieve Swift Business Failure With These 7 Tips
Everyone in America is so obsessed with success. But you know what success breeds? More work. Fortunately, I’ve been witness to some of the worst practices in digital marketing–practices guaranteed […]
6 Ways to Get User Generated Content for Ecommerce SEO
When it comes to SEO, you want to get every advantage you can. Most SEO successes comes not from big things but from an avalanche of small things that all work […]
5 Ways Competitors Impact Your Digital Marketing Footprint
There are a lot of factors that go into whether you will win or lose the search marketing race. Many of these factors are within your control, such as the […]
Local Marketing: The 2017 Trend To Watch
Local SEO has been making trend watch lists for a few years now, but we’re reaching a juncture in marketing now where the SEO angle simply isn’t enough. Rather, to […]