Digital Marketing With a Side of Latte
Pole Position Marketing is pleased to announce an exclusive partnership with Starbucks stores that will put one of PPM’s digital marketing strategists in all of their 25,085 stores worldwide. Starting […]
Monthly Archives: March 2017
Got Rankings But Not Traffic? I Know Why
Let’s put optimization a side for a minute. We all know by now that top search engine rankings will help drive traffic to your site, but it’s no guarantee. In […]
8 Tips for Creating an Effective Email Marketing Strategy
When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off […]
Ask These 46 Questions to Evaluate an SEO Candidate’s KNOWLEDGE
Assessing the knowledge of an SEO you are considering hiring is complicated. There is a lot of gray area and few “right” answers. So how do you know if a […]
Why You Need to Anticipate the Arrival of Every Website Visitor
The biggest difference between a visitor to your home and having a guest is this: You anticipate a guest’s arrival. You may welcome each of them the same, but a […]
The Trouble With Pay-For-Performance SEO
Pay-per-performance SEO sounds like a great idea, right? Why should anyone get paid before they can demonstrate results? But just like that blind date your grandma set you up on, […]
Why You Need to Treat Your Website Visitors as Guests
Have you ever thought about the difference between a guest and a visitor? They are very closely related in meaning, but each has a unique definition.
How to Leverage Your CRO with Video Content
You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]
Experience Matters–Both in the Cost & Results of Your SEO
Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value. Web marketing proposals are built […]
Using Keyword Research To Understand Searchers’ Needs
If I asked you what the most important aspect of SEO is, what would you say? To get top search engine rankings? Search engine exposure certainly is valuable, but that’s […]
Don’t Let SEO Perfection Be the Enemy of Progress
SEO can be a little discouraging. You’re always hearing that it’s a long haul and you won’t see immediate results. It can really test your patience. What you don’t hear […]
How Can You Master Ecommerce Product Photography?
Sometimes the right image can make all the difference when it comes to increasing conversions on a product page. But if you’ve looked around, you’ve likely discovered that a professional […]
Content That Answers 7 Critical Customer Questions
Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer […]
The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Your Website Content Should Show, Not Tell
Have you ever had trouble finding something in the supermarket or hardware store, only to have an employee point you in the “right” direction and leave it at that? More […]