Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]
Video marketing works. Around 93% of marketers are considering using video for sales, online marketing, and communication, so it’s clearly a tactic that we don’t mind putting some faith in. […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions you […]
I’m going to tell you how to do keyword research quickly. “What?” You say. “Quick keyword research? Is that kind of thing even possible? Or legal?” Possible? Yes. Legal? Who […]
If you’ve been sharing your blog posts on Pinterest and you’re just relying on the stats provided by the Pinterest Analytics, you’re missing a lot of data.
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
The days of stuffing your content with as many keywords as possible in the hopes of ranking highly on search engines are long gone (thank goodness!). Likewise, the thin, click-baity […]
You may not think of your website as being magical, but think about it: Your website has the capability of pulling visitors into another world (dimension, if you like). Moreover, it […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
If you’ve noticed that the web has been looking a lot more colorful lately, it’s not just because summer is in the air. Some of the most prominent new digital […]
Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]
In previous Search Engine Journal articles, I’ve provided questions you can use to assess an SEO candidate’s knowledge and experience. Those are important questions to ask to weed out unqualified […]
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
Meeting site visitor’s needs is a cumbersome practice. And that’s amplified for ecommerce sites. Not only do you have to try to convince people to want your product, you have […]
When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]