4 Quick Ways to Solve Customer Problems Before They Even Exist
Before you read this post, I need you to make an admission. I need you to admit that you’re not perfect, that you don’t have all the answers, and that […]
Monthly Archives: October 2017
14 Usability Tips for Login & Account Pages
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we’re revisiting this series and updating all of […]
5 Ways to Humanize Your Website
A website is the epicenter of your brand’s digital marketing presence. It’s the foundation upon which you build everything else. If your website doesn’t reflect your brand’s values, you’re going […]
Using the Buying Cycle to Determine Keyword Intent
To the untrained eye, a keyword typed into the search bar at Google or Bing is just that: a keyword. But the shrewd marketer understands that every phrase used to […]
Create Help & FAQ Pages That Actually DO Help
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
The Case of the Fake Influencers: Spotting Inflated Follower & Engagement Stats
Influencer marketing is more than just an internet buzzword. For many brands, it’s a real strategy to reach their audiences in a meaningful way. Still, there are obstacles to influencer […]
How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
Searching for Better On-Site Search Usability
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
How to Nail the 3 Most Important Social Media Trends of 2017
In 2017, we have seen some game-changing social media trends. Specifically, live video (Facebook Live), ephemeral content via Instagram Stories, and the use of chatbots have changed the face of […]
Increase Conversions With User-Friendly Forms
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
10 Must-Have WordPress Plugins for Marketers
With WordPress, there’s a plugin for everything. And even some of the ones that carry out most complex functions are free of cost and easy to install. Unfortunately, with over […]
How to Make Existing Web Pages Searcher-Intent Focused
Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site […]