Consciously or not, every visitor to your site has questions that they need to have answered in order to pull the trigger on a purchase. If your content doesn’t answer those questions, it doesn’t matter how great your company or products/services are, you won’t get the sale.
I have identified 7 such questions in this Marketing Land article and have explained how your content can answer each one effectively.
Read Full Post: 7 Questions Your Customers Ask And How Your Website Must Answer