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B2C Rules Don’t Apply to B2B Email Marketing
When it comes to generating new leads for your business, there have never been more options. But while some of the new methods are undoubtedly successful, one of the most […]
STOP CRYING: What This Is Us Can Teach You About Digital Marketing
I have a confession…I am completely and utterly wrecked by the most recent episode of This Is Us. I’ve been addicted to the show since the beginning, but after the January […]
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How To Create Quality Content When You Can’t Freeze Time
It’s no secret that quality content is critical to successful digital marketing. Everything — SEO, social media, even paid ads — depends on content to achieve their potential.
Be Not Afraid! Ease Your SMB Into Inbound Marketing With These 5 Tips
This is an extension of tips I provided for the CIO article “13 ways to make your inbound marketing stand out.” The tip used there is below along with 4 other […]
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6 Reasons to Become a Content Curation Guru
(This post is to introduce our new joint ebook with DrumpUp: The Ultimate Guide to Content Creation. Get this new resource here.) Ever wonder what the point is of sharing […]
How to Do Social Media Marketing When You Ain’t Got No Time
Ok, we all know that social media marketing is, like, totally awesome. It can boost your business’ exposure, traffic, yada, yada, yada. Some even say web marketing can’t survive without it. […]
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Don’t Start Blogging Without These 5 Essential Tools
We digital marketers sure love our tools, don’t we. I don’t know how I’d survive without my social media tools in particular, not to mention email management, analytics, and monitoring […]
Stop the Endless Sea of Black and White. Make Web Content Scannable!
We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is […]
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3 Common Blogging Missteps Small Businesses Commit
I was recently quoted by NCR Silver in an article they wrote on common blogging mistakes small businesses make. Below is my full response to their questions for the article. Read NCR […]
Getting Value From Social Media OUTSIDE of Feeds
The core feature of most social media networks is the feed, i.e., the main area of the network where all the updates from the people you follow can be found. Not […]
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Really?!? You’re STILL Not Using This Amazingly Simple and Effective Blog Idea?
Back in the day when I was just a newbie digital marketer, one of the first influencers I became aware of and started following was Marcus Sheridan. His style was […]
Review: Content, Inc., by Joe Pulizzi
The concept behind Joe Pulizzi’s latest book, Content, Inc., is using content to build an audience BEFORE you have anything to sell them. You can then learn about your audience, […]
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Harness the Power of LinkedIn
Some of the biggest social media successes I’ve had as a digital marketer have been through LinkedIn. That’s why it kind of boggles my mind that so few businesses (especially […]
How Earth Fare Uses Digital Marketing to Build and Engage Its Community
My hometown of Canton, OH, isn’t exactly a one-horse town. You football fans out there may recognize it as the home of the Pro Football Hall of Fame, and we […]