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Which PPC Campaign Types & Platforms Should You Choose? (Search Vendors Edition)
You’ve got an online advertising budget. You want more of the right customers. But where should you go first, second and third? There are so many options available that it can be […]
The Only 2 Things You Need To Do Right To Have A Great Website
There are only two things you need to get right to have a great website. The first is – meet your users’ expectations. When they arrive on your site, are they content […]
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Awesomize Google Analytics (Part III) – Filter Your Data
Welcome to Part III of awesomizing your Google Analytics account! If you haven’t already, make sure you go back and check out Part I and Part II before implementing what’s in this […]
Ad Customizers: More Flexibility & Better Efficiency For Advertisers
One big inconvenience for Google AdWords advertisers has always been that every time any part of an ad is changed, a new one is created and the old ad is […]
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Getting to Know Bing Ads Universal Event Tracking
Bing Ads has rolled out a new system of tracking valuable actions that result from the ad campaigns run on their platform. It’s called Universal Event Tracking (UET). With one […]
Awesomize Google Analytics (Part II) – Collect Site-Specific Data
Welcome to Part II of awesomizing your Google Analytics account! If you haven’t read Part I of this series yet (Create a Great Account Structure), I would encourage you to […]
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Awesomize Google Analytics (Part I) – Create A Great Account Structure
If you’re not taking full advantage of all that your Google Analytics account can do for you, you’re leaving strategy-changing, business-changing insights on the table. Sure, you’ve inserted the standard […]
Is Bad Website Navigation Costing You Customers?
Tons of time and attention are given to website content, optimization and a number of other web marketing aspects. What often gets ignored is website navigation, which is shame because […]
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10 Time-Tested Ways to Convert Website Visitors Into Customers
You’ve put a lot of time, money, and energy into your website. You’ve spent hours discussing (probably arguing!) over opinions about details like design, layout, and functionality. You’ve agonized over […]
What is PPC and Why Should You Use It?
What does PPC stand for? In the realm of online advertising, “PPC” stands for “pay-per-click.” This means just what it says . . . you pay the owner of the real estate […]
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Make Your PPC Life Easier With AdWords Scripts
I’ve said it before and I’ll say it again: The power behind running successful pay-per-click (PPC) campaigns lies in the knowledge of the platforms and the knowledge of how online […]
9 Easy Steps to Maximizing Your PPC Search Query Report
PPC Search Query Report. Snore. I know, I know, but bear with me. I’m about to make it a lot less complex and yes, even interesting. For anyone that has a […]
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What is the ROI of Branding?
“What is the ROI?” That is the question on the tips of everyone’s tongues when it comes to investing in any type of marketing strategy. In today’s environment of hype […]
7 Magic Product Tricks That Improve Website Conversion Rates
What may be the biggest obstacle to a person buying anything is the pain they experience during the consideration phase of the buying process. If the perceived pain of purchasing is […]