Planning a New Website? Don’t Launch It Until You Do This
Can you imagine how happy your website users would be if they were always able to complete the tasks they came for easily and efficiently? Can you imagine how your […]
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5 Website User Experience Mistakes That Hurt Your Bank Account
Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total […]
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Avoiding Website Navigation That Makes Users Never Want to Come Back
In my experience, grocery stores are one of the most frustrating places I go. I really try to avoid going at all costs. Why? Because when I go, I’m usually […]
Improve Your Website By Getting Beyond Who’s Right and Wrong
In my efforts to help businesses improve the conversion rates on their websites, I hear objections ALL the time. Behind the objections, I have observed fear (about how the changes […]
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Less Is More When Writing for Landing Pages
Yes, I know why you include so many words on your marketing landing pages. It’s because you really, really, REALLY want your visitors to get it. You want them to […]
Website Usability Tips for How People Use the Web
Last time I shared here, I established that a major problem affecting your site performance is that (because you designed or contributed to or commissioned and approved the site) YOU […]
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How to Make Your Website Easier to Use (and Improve Conversion Rates)
Web usability expert Steve Krug starts off his popular book on the topic with these words: People often ask me: “What’s the most important thing I should do if I […]
Universal Analytics: A New, Free and Better Way to Work With Data
Google’s Universal Analytics (UA) is a more flexible alternative to a standard Google Analytics account; making it easier to customize account settings and providing a new opportunity to collect data […]
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The First Step to Better Homepage Design
It’s common knowledge that in general the homepage of any site is the most important page. Usability professionals have called it the “beachfront real estate” of any website. The big […]
Yeah, But…Our Site Converts Just Fine
Really?!?! How do you know that? Did all of your “yeah, butter” competitors all share their conversion rates with you? Even if they did, how do you know what’s good […]
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Yeah, But…It’s So Easy to Run PPC Campaigns
We hear this going through business owners’ and marketing executives’ minds a lot when presenting the idea of managing their PPC campaigns for them. Many of them seem to have […]
A Simple Overview of AdWords Enhanced Campaigns
Why the Change? The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When […]
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A Simple Overview of Product Listing Ads
You have an e-commerce site? Are people searching online for the products you have on your site? If you answered yes to both, there is no good reason why you […]
A Simple Overview of View-Through Conversions
What They Are A view-through conversion is a measure of the number of online conversions that users complete after they see—but do not click—a display ad on a website. How […]
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Get a Sense of How Your PPC Ad Compares to Your Competitor’s
You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search […]