When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may […]
There’s an old adage that says “The pain of losing is twice as strong as the joy of winning.” This principle can help your business if you use it wisely. […]
In the offline world, you wouldn’t invest tons of money in a sloppy-looking, incorrect-grammar-ing, confusing, and unknowledgeable salesman that wasn’t able to serve your customers needs in the ways they […]
When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process. Typically, the uncertainty fades as the buyer journeys through the process of […]
Everybody wants the online sale. But are you relating to your customer in ways that make it easier for them to buy? You might be thinking, “How can it get […]
There are many cultural forces built into every society that has ever existed on the planet. Some are stronger in certain societies than others. One of them is called the […]
A few years ago, I went ahead and got myself a nice liberal arts education. You know, the kind that’s supposed to “prepare you for the real world” by affording […]
When I decided to become a serious Twitter user, I figured the first thing I had to do was search for people and/or conversations that I could follow and get […]
There’s been a lot of talk about Google’s new Dynamic Search Ads (DSAs) format/campaign structure and how effective they might be for different types of businesses. Much of the conversation […]
You think social media is a channel that it’s not, because you want it to be. All those people right there for the taking with all their interests laid out […]
In my last post, I talked about why people who search on your site keywords but don’t visit your website aren’t necessarily lost forever. It is possible to have a […]
First, I’ll state the obvious… You do search engine marketing because 80% of web activity starts with a search. You know the more you can appear in front of your […]
Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
There seems to be a new online trend. Businesses are jumping into online campaigns and throwing money at different marketing channels because “it’s the thing to do.” They set a […]
Many PPC beginners or business owners/executives that try and run their own PPC accounts enter into it with a fatal flaw in their thinking. It has to do with expectations. […]