Book Review: Guerrilla Marketing

Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing)
Author: Jay Conrad Levinson
Paperback: 384 pages, $10.20
Originally Published: 1984

I started out really loving this book. And from there it just got more and more interesting. While this book is a few years old and some of the material is pretty dated, the concepts it discusses are pretty much universal. Guerrilla Marketing is not so much a book about marketing as it is about how to utilize all the different marketing opportunities that are available to small businesses.

Anybody who thinks that Marketing is too expensive, or there are too few options needs to sit down with this book. In fact, I was amazed by all the different opportunities that are presented here, all as viable alternatives to the more expensive forms of marketing. I knew those avenues were out there but Levinson provides a great service by placing them all in a single place.

All small businesses should have a copy of Guerrilla Marketing on their book shelf. It will forever be a handy reference to the different ways to advertise. You’ll still have to do the legwork but that, according to Levinson, is what being a guerrilla is all about.