Create Help & FAQ Pages That Actually DO Help
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
Does Your Content Play All 4 Quarters of the Game?
I’m not a big sports buff (#understatement), but I have heard the phrase “play all 4 quarters.” What that means is that you bring your A-game throughout the entire contest […]
Winning Over Non-Vulcan Customers Who Are Influenced By Pesky Emotions
We all know that some people are more emotional than others. But as much as we like to think we keep our own emotions in check, making our decisions based […]
5 Ways to Enhance Your Blog’s Readability From the Inside Out
Are you making it easy for your blog visitors and readers to stick around and enjoy the content you’ve worked so hard to create? The substance of your content is […]
9 (+1) Tips For Writing User-Friendly Content
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
3 Content Metrics You Need to Start Measuring NOW
As bloggers, there are so many tasks demanding our time — creating the content, promoting it, engaging with readers — that measuring never gets enough attention, at least not beyond […]
3 Tricks to Creating Content Experts Will Want to Promote
Content creation and content promotion are the two most important steps of your content marketing strategy. While many marketers treat these steps as two separate entities, there are in fact […]
How to Be a Playa…Digital Marketing Style
We’ve all seen the movie or the television show…or maybe the real life version. Some guy or gal who thinks they’re slick tries to juggle multiple boyfriends/girlfriends. One of them […]
5 Scientific Formulas For Writing the Perfect Headline
Want the perfect headline that ensnares and enchants your audience? It’s not enough to be the perfect wordsmith. You’ve got to get scientific with it. Writing a compelling blog, article, […]
Product Demo Videos: A Marketer’s Secret Weapon
As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well […]
Creating About Us Pages That Seal the Deal [Infographic]
Anybody can make a product or service look good online…and savvy consumers know that. A slick website with pie in the sky promises isn’t going to convince them that they […]
You Know Your Content Sucks When…
The more organized and purposeful your content is, the more likely you are to keep visitors engaged with your site. And an engaged visitor is far more likely to stay […]
I’ve Got a Thousand Options. What Makes Yours Different?
Everybody likes to think their business is different from their competitors, and there’s no doubt it’s true. Every company has different leadership, different employees, and different strategies. But that often […]
Video Killed the Marketing Star: Why It Works And How to Use It
Video marketing works. Around 93% of marketers are considering using video for sales, online marketing, and communication, so it’s clearly a tactic that we don’t mind putting some faith in. […]
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