Consumers are more overwhelmed than ever with countless online shopping options available. The same marketing strategies that worked last year might not work this year. That’s why e-commerce businesses must […]
As a B2B content marketer, I’ve worked on multiple projects involving buyer personas. After all, it’s impossible to convey an offer to ‘someone’ without actually knowing that ‘someone.’ Now, while […]
Every business endeavors to enhance product visibility, expand into new markets while protecting the market share within its fold. Accomplishing this feat is not easy owing to the cutthroat competition […]
Providing customers with a positive experience is the linchpin upon which successful businesses are built. It’s not just exceptional customer service that matters; it’s more about providing a holistic and […]
Believe it or not, there are some aspects of branding that only science can shed light on. From designing your logo to providing a consistent brand experience for your customers, […]
If you’re in B2B ecommerce, you know that your online store is a key element of your success. Millions of companies are shopping online, whether it be for office supplies […]
Inbound marketing is great. By creating valuable, useful content that relates to your buyer persona’s interests, you can drive relevant traffic to your website. You can then convert some of […]
Artificial Intelligence (AI) used to be the stuff of science fiction movies and late-night horror shows, something that seemed so fantastical that the idea of it becoming a reality was […]
Hack. Marketer’s keep using that word. I don’t think it means what they think it means.
“Engagement” is quite the digital marketing buzzword. Usually, when we talk about engagement, though, we’re talking about social media marketing. However, keeping visitors on your website is even more important. […]
This article is for general information and should not be construed as legal advice. Please consult with your attorney for specifics on how the GDPR applies to your business You […]
Now more than ever, name recognition plays an important role in having a successful organic search marketing campaign. While there is no “brand” signal in the search engine algorithms per […]
Twenty years is a long time! One of the great things about being a pioneer in the industry is having had the experience to learn things that are still taking […]
Influencer marketing is one of the most widely used forms of marketing for many brands and companies today. It is a very effective form of marketing that generates a better […]
When I started Pole Position Marketing in 1998, I was confident that our work would live up to our name. And it has. After careful analysis, Clutch announced Cleveland’s Top […]
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