Some tips for ranking higher on the search engines; make sure your keywords are clear and precise, make sure search engines can link to all your pages, and promote your top products prominently. In other words, if your site just isn’t slicing the turkey right, you might need to “pimp it out” and add some “bling” to it.
“Panelists also recommended linking Web pages within the site to each other so that more pages are likely to be crawled, and thus likely to come up during search queries.”
“The panel recommended that Web site owners use ClickTracks Web analytics software to see where on the site visitors go and which keywords are leading to most of the traffic and purchases.”