The ultimate goal of your ecommerce site is to get people through the almighty checkout page. But there are many steps before that, and neglecting them can help ensure that visitors never make it to that important finish line.
One of the most important stops on the journey to the checkout is your product category pages. This is where shoppers often go to research and compare products and where they look to get their basic questions answered.
These pages have the important job of moving visitors to specific product pages. This is no small task. You not only have to have the right products, but you have to make it easy for visitors to find the ones that best fit their needs. And you need to provide the content that will help them make a purchase decision.
This checklist will help ensure your product category pages are up to the task. The points covered here will help ensure that your product category pages allow visitors to quickly find the products that fit their needs and then narrow them down so they can move onto a specific product page. By using this checklist, you’ll remove any distractions and barriers that prevent them from doing so.
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This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!