Clever New Baskin Robbins Logo

I noticed the other day that Baskin Robins changed their logo. Here’s the old logo:

Here’s the new one:

It wasn’t until the next day after I first saw it that it dawned on me that the Pink part of the ‘BR’ forms the number “31”. As in 31 flavors.

It’s clever.

But it’s also somewhat hard on the eyes. I think it’s the contrasting colors. It almost creates a red text on a blue background effect.

Is this an example of a good concept which was not properly executed, bad concept altogether, or a perfectly executed logo? What do you think?