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E-Marketing Performance Blog

Google Not So Hot On Customer Service

CNN is reporting on a study that shows that many are disenchanted with Google’s customer service. If you are a Google advertiser the story is worth the read. Here is an excerpt:

In his survey, Myers asked close to 200 national advertising executives who spend the majority of their time handling online sales to rank 60 Web sites based on several categories.

Google finished a solid No. 5 overall, better than its seventh-place finish in 2004. Yahoo! was No. 2. Of the nine categories measured, Google’s sales team edged out Yahoo!’s crew in one category: product knowledge. Google finished third. Yahoo! ranked fourth.

What caught Myers’s attention was Google’s ranking in one of the most important categories: “responsiveness and accessibility.” Google was No. 18, down from 11th place the year before.

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