Your product category pages are often the first page internet searchers will land on, particularly if they are in the early stages of researching and shopping. You want to make sure that this first impression is a good one and that it leads them closer to an eventual purchase.
In my latest Seach Engine Journal article, I take you step-by-step through the process of optimizing your product pages to not only bring more shoppers to your site but provide them with a valuable on-site experience while they are there.
Read Full Article: The Complete Guide to Mastering E-commerce Product Category Page Optimization