The days of stuffing your content with as many keywords as possible in the hopes of ranking highly on search engines are long gone (thank goodness!). Likewise, the thin, click-baity […]
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Your Home Page: The Magical Portal to Your Site [Infographic]
You may not think of your website as being magical, but think about it: Your website has the capability of pulling visitors into another world (dimension, if you like). Moreover, it […]
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SEO Job Knowledge Interview Question #16: Name One Unimportant Off-Page SEO Factor
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
Digital Design Trends You Need to Know For 2017 [Infographic]
If you’ve noticed that the web has been looking a lot more colorful lately, it’s not just because summer is in the air. Some of the most prominent new digital […]
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Should Your SEO Optimize Content or Just Code?
Of all the interrelated, overlapping disciplines in digital marketing, perhaps none are as intertwined as SEO and content. So it begs the question: Who should optimize the content: a writer […]
37 SEO Job Interview Questions to Assess a Candidate’s STRATEGIES
In previous Search Engine Journal articles, I’ve provided questions you can use to assess an SEO candidate’s knowledge and experience. Those are important questions to ask to weed out unqualified […]
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SEO Job Knowledge Interview Question #15: Name One Unimportant On-Page SEO Factor
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
How to Over-Complicate Your Checkout Process
Meeting site visitor’s needs is a cumbersome practice. And that’s amplified for ecommerce sites. Not only do you have to try to convince people to want your product, you have […]
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Watch Your Mouth: Learn to Avoid Corporate Speak
When you’re immersed in something, it’s hard to know what other people don’t know. You’re so ingrained in it that you think everybody has the same understanding of it that […]
SEO Job Knowledge Interview Question #14: What Are the Most Important Off Page Optimization Factors?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
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Is Your Blog REALLY Successful? Find Out With These 4 Metrics.
You spend a few hours each week crafting blog content, scheduling posts, sharing those posts, and watching the traffic numbers. What exactly are you hoping for? In other words, what […]
SEO Job Knowledge Interview Question #13: What Are the Most Important SEO Factors?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]
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We Remember: Memorial Day 2017
Today, we remember with great gratitude the men and women who have sacrificed their lives for our freedom. We thank them, their families, and those currently serving our country.
How to Bring Visitors Back Again. And Again.
The end of every visit to your website should be considered the beginning of the next one. You don’t want visitors and customers to just walk away happy, you want […]
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SEO Job Knowledge Interview Question #12: What Percentage Of Traffic Should Come From Google?
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents […]