E-commerce is an industry that has boomed in popularity in the last decade. With more and more consumers looking to fill their needs online rather than going to brick-and-mortar stores, […]
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9 Ways to Build a Loyal & Recurring Customer Base
Whether you know it or not, you’re smack dab in the middle of a customer relations crisis. Every customer that quits, leaves, or otherwise stop buying your product or service is […]
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Give Great Blog Posts A Second Life
All content at some point loses steam. Traffic dries up, and it simply outlives its useful life. But you don’t have to let your content age naturally. Put a little […]
4 Extremely Simple Things High-Converting Sites Do Differently
When you study high-converting websites across varying industries, it becomes clear that they do the little things right. They understand how important it is to identify key user behaviors and […]
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20 Years, 20 Milestones: PPM Through The Years
This year marks Pole Position Marketing’s 20th anniversary. In digital marketing years, that’s like a millennium (give or take a few centuries). Over these past 20 years, I’ve seen a […]
Make Your Shopping Cart Frustration-Free with a Mini Cart
This post was originally published 4/13/2015. Due to its popularity, it was updated with new tips on 1/4/2018. There’s no doubt that having a good shopping cart/checkout system in place […]
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2018 Website Design Is All About Contrast
If you want to see how quickly design moves, look back even just a few years ago at digital design trends that have already come and gone. Consumer needs and […]
11 Quick and Easy Accessibility Fixes That Make Your Visitors Happy
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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A Complete Guide to Making Explainer Videos That Sell
Animated explainer videos are becoming a go-to promotional tool for businesses. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over […]
14 Ways to Enhance the User Experience From Site Entry to Sale…And Beyond
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
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The Anatomy of An Effective Facebook Video
There’s no need to explain why Facebook should be an essential part of your marketing plan. They have over a billion daily users, making it one the largest, if not […]
How to Get More Clicks Than the Sites Ranked Higher Than You
Let’s face it, getting top search engine rankings is becoming more and more difficult. Search engines keep giving searchers ever more reasons not to leave their search results. If they […]
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Remove Visitor Doubt With These Usability Tips
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and updating all […]
4 Things Your Must Do If You Want to Be A Remote Digital Marketer
If someone would have told you 20 years ago that you could be a successful professional in the marketing world without ever stepping foot in a corporate office, you probably […]
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How Proper Keyword Targeting Can Create a Triple Win
When does the website conversion process start? After someone lands on your site, right? Actually, no. The conversion process starts long before that.