It’s difficult to review a book like this because it’s not your typical marketing book. It’s more of a picture book of marketing outtakes. It’s short, visual and fun to read and, if you do any sort of marketing, especially with QR codes, you’re sure to learn some valuable principles of what not to do.
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
by Scott Stratten
QR Codes Kill Kittens has probably the least amount of words you are allowed to write and legally call it a book. But if a picture speaks a thousand words then QR Codes is the War and Peace equivalent of business books. Only funnier.
If you had any doubt as to the direction the book is going, look no further than the sub-title. “How to alienate customers…” Yup, that about sums up this book. It’s a what-not-to-do story that every marketing department needs to hear.
Of course, it’s not all just about QR codes, but other marketing fails that will make you laugh, but only because it’s not you. Or at least, you better hope it’s not you.
You probably won’t read anything substantially new by reading it, but as a cautionary tale, this book is priceless.