We often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.
I only need a little bit of text!
Not long ago I was performing a cursory site audit for an e-commerce site. On the surface, the site looked pretty minimalistic. There were only four main product areas, each having anywhere from 5-20 categorical divisions. Each of those divisions contained only a handful of products, many that fit into multiple categories. By all measures, this is rather small for an ecommerce site.