Soft Copywriting Wares

I was checking out this copywriting software, all of which I am skeptical of anyhow. Glyphius is supposed to increase the marketability of your writing. Just cut and paste and it tells you how good you really are. The software claims to increase the effectiveness of your writing by, “1875%…Guaranteed!” Hmmm.

Right from the get go there were problems. First I couldn’t get it to download properly, so I emailed customer support and kept getting an autoresponder about submitting articles more than once. Totally irrelevant. The demos don’t work in FireFox, so I opened them in Explorer to find them archaic.

Then, I couldn’t figure out how to use it. Maybe your thinking right now that this is a user error, but it wasn’t, just miscommunication between the consumer and the marketer of the product. It was said to give you a better choice for a selected text. I was typing stuff in and expecting something new and improved to pop up. Not so. It doesn’t just give you a better sentence, no copywriting software has that ability, you have to do the work yourself, which is what writers do anyway. And as a writer you have to make changes and decide when your writing is the best it is going to be. There is such a thing as tweaking it too much.

But here’s where this magical software comes to play. It gives you a score, telling you when you’ve gotten to the peek of your writing experience. That’s the only benefit of this software, but how it comes up with an ambiguous score in such a small program is a mystery. All writers know you could probably spend hours tweaking your writing to get a higher score, but sometimes things are just right the first time and I’m a firm believer in brainstorming with real people. How can a program know humans more than humans know themselves? I don’t feel software can replace the years of education and experience that those of us who consider ourselves writers have earned.

I can’t really see a use for it because ultimately you are the one rewording your own work to make it more appealing, keeping in mind the keywords. You are the writer and that is your job. If you need software to do that, maybe a career change is in line.

So the question remains can a computer replace writers? I think not, but you can check out what others think about Glyphius on copyblogger

(http://www.copyblogger.com/why-creativity-can-kill-your-copy).

Meanwhile, I’m hoping for a refund, but I keep getting those irrelevant autoresponders. Wish me luck!